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What’s the identity of your church? What do outsiders really think of you? A handful of old ladies listening to boring sermons? Full of ‘happy clappy’ worshippers singing choruses? What kind of identity would you like your church to have? The book examines some ways of improving your identity and creating a ‘logo’ that helps your church to promote that image, and gives some examples. Here are some more:
Kings Church in Portsmouth uses this logo of people worshipping, which gives you a good idea of its lively, charismatic style of praise and worship. It cleverly also looks like a crown, which fits in with the church’s name.
 Notice how this logo also appears outside the church building itself (left). Hopefully anyone receiving literature from this church would consciously or sub-consciously connect it with the building that they may walk past each day.
 Here’s an example where the name of the church itself has been used to create a logo incorporating the cross. You could argue that there is no image here to tell you anything about what kind of church it is, but the mere fact that it has used a  modern-looking font (and dispensed with capital letters!) tells you that it must be a modern, forward-thinking place.
This logo for St Faith’s, Havant, is then replicated on the parish magazine, (right) which is called Faith Matters. The magazine’s masthead deliberately uses the same image, which reinforces the logo, and sub-consciously tells the reader that the magazine comes from the same stable as literature that carries the logo.
 It’s possible to create a modern-looking logo from even the most traditional of starting-points. Here the crest for the Anglican Diocese of Portsmouth was updated to create a fresher, more modern feel. A complicated crest was simplified and made to look less stuffy, while the font used for the lettering, and the use of black and grey also helps. The use of strong colours adds to the impact.
 The way you use colour is important even if you only use one colour! Note here how a lighter and darker version of a single colour can be used to give the impression that a logo is more colourful than it is. Note also the use of the two people holding hands, giving the impression that St Faith’s Community Church is a real community .
Your logo should also reflect the reality of your church’s location. There’s no point having an image of a rural idyll if your building is in an inner-city location - or vice versa. Here’s an example of a logo where a cross has been created by using high-rise blocks of flats. This should help those who live near City Church relate to the church more easily.
What about your church? Does its literature feature a logo, or a consistent image that means that people know it all comes from the same place?
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